What Is Keyword?

In SEO, the keywords or keyword phrase is the phrase that the author is trying to target for search engines. Most of the time, you should focus on one keyword or keyword phrase per page.
Keywords should represent the main point of a page. They are the words that someone would type into a search engine and find your page.
The word or phrases used in online searches are called keywords. Increasingly, any website that hopes to draw traffic and sales towards it, has come to employ the use of strategic placement of keywords or phrases on its pages. There are different types of keywords. Some are purely for academic use example, ‘Articles on Shakespeare’s Macbeth’. Others signify the preliminary research conducted by a consumer before undertaking a major purchase decision. For example: conducting research on the price-point and features of mp3 players. However for internet marketers, most important are those keywords which actually translate into a sale or money transaction.
When a user types in a keyword into a search engine, the engines employs an ‘algorithm’ to sort out the most relevant web pages from its database and rank them in an order dependent on utility (which the engine determines) and then displays them. Type in ‘Search Engine Optimization’ and the search engine will display literally thousands of sites for your perusal. It is here that strategic keyword placement really pays off. It optimizes the text of a website for any of the major search engines. This results in a much higher-ranked listing and increasing the likelihood of the page being viewed by the consumer.
Thus choosing the right keyword is of the utmost importance. It is imperative to conduct proper research for your keyword. Guided by your instinct you might commit the folly of selecting a wrong keyword. Think like your targeted consumer, what is their methodology in approaching a service or product offered by your website. It is not useful cram the first page your website with numerous keywords because search engines do not operate in that manner. A much better strategy is to separately optimize each page because search engines rank pages on the basis of a rich and relevant content coupled with an effective use of good key words.
Avoid extremely general keywords, for example, ‘big screen television’. It is important to realize that consumers are highly selective about their own searches. So a much better keyword would be ‘Sony big screen plasma television’. Similarly websites targeting local area traffic should use specific regional markers to reach their customers (like ‘realtors in Mumbai city’).
The keyword should be placed in the page title, sub-titles and dispersed in the content of the web copy. The keyword can also function as a link to your site from some other relevant website. A search engine specially looks in these locations to determine display ranking. By the strategic employment of keywords, marketers can effectively optimize their sales potential.
Here is Example.

SEO Compatibility

What is the most important thing you need in order to generate revenue with your website?

No doubt, it’s “TRAFFIC!”

You can have the most attractive website but without traffic, you've got nothing more than a fancy looking site.

You can have the most informative content in the world but without traffic, you may as well be creating that content for yourself.

And you can have the most interactive elements on your website but without traffic, it's just a hi-tech light and sound show!

So it is the Traffic which is the lifeblood of any website! But Traffic depends on one important thing ……………

How is your website positioned on search engines?

It’s natural for a person searching for something on the search engines to visit the first few sites that come up on the search results page. What you should be targeting to do is to get your website to be placed on those ‘first few’ positions. In other words your website’s natural/ organic search engine rankings have to be enhanced.

You might have already run a couple of SEO campaigns for your website or you could be a newcomer on the SEO scene. In either case, it would truly help to know for yourself, what exactly are the issues on your website which hamper your natural/ organic search engine rankings. And that is exactly what the SEO Compatibility Report™ gives you.

The SEO Compatibility Report™ is prepared by a team of our most experienced SEO experts. Each of these experts has handled hundreds of SEO campaigns independently & is well versed with the different search engine unfriendly elements generally encountered during optimization.